HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut.
At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life.
This professional campaign titled 'Hitotoki Clock' was published in Japan in July, 2017. It was created for the brand: Hitotoki, by ad agency: Dentsu. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director / Copywriter: Yuto Ogawa
Art Directors: Ryosuke Miyashita, Minami Sakagawa
Copywriter: Yuto Ogawa, Mai Iwaana
Director: Makoto Kubota
PR Planners: Michiru Muraki, Asako Fujimagari
Account Executives: Tomoyasu Katagai, Wenni Shao
Producers: Kota Endo, Taro Mikami
Cameraman: Yutaro Tagawa
Art Management: Kenichi Sasaki, Miyuki Nagao
Music: Satoshi Yoshitake
Project Manager: Yasutaka Kubota, Masashi Narita
Web Director: Yasutaka Matsumaru
Technical Director / Programmer: Motokazu Furukawa
Web Director / Web Designer: Miki Shirokura