Helsinki Partners

Helsinki Exposed

Agency: Bou


Helsinki Exposed reveals the unprecedented benefits of living and working in Helsinki in a mock tabloid fashion, as if paparazzi covered everyday people living in the city. The campaign turns Finland's key perks – such as work-life balance, proximity to nature, and family friendliness – around by portraying them through seemingly shocking mannerisms like leaving babies to sleep outside unattended, ice water swimming, and informal behavior at workplaces.

This professional campaign titled 'Helsinki Exposed' was published in Finland in May, 2024. It was created for the brand: Helsinki Partners, by ad agency: Bou. This Content, Design, and Digital media campaign is related to the Electronics, Technology, Professional Services, and Travel and Tourism industries and contains 1 media asset. It was submitted about 1 month ago by PR & Comms: Liisa Helle of Bou.


Agency: Bou, Helsinki, Finland
Media agency: Columbia Road
Photographer: Svante Gullichsen
Stylish / MUAH: Maria Loikala
Web development: Hubit


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