An Unbreakable Connection

Agency: Saatchi&Saatchi


In the humorous and oddly touching new Toyota Australia campaign ‘HiLux In The Middle’, Scoundrel director Tim Bullock collaborates with Saatchi & Saatchi Australia to showcase the enduring bond Toyota HiLux owners have with their truck. The film tells the story of a couple going through a separation who discover, despite the bumps in the road, that their unbreakable connection with their Toyota HiLux makes it difficult to stay apart.

The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM. Says Vin Naidoo, Toyota Australia Chief Marketing Officer: “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota HiLux, built up over 50 years and is certainly one we are very proud of.”

Adds Steve Cochran, Chief Creative Officer, Saatchi & Saatchi: “There’s a hugely strong legacy of work for HiLux in Australia. The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.”

This professional campaign titled 'An Unbreakable Connection' was published in Australia in September, 2023. It was created for the brand: Toyota, by ad agency: Saatchi&Saatchi. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 7 months ago.


Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Specialist – Commercial Vehicles: Brooke Butkiewicz
Senior Brand Specialist – Commercial Vehicles: Yaz Malcolm
Creative Agency: Saatchi & Saatchi
Chief Creative Officer: Steve Cochran
Creative Director: Piero Ruzzene. Kerem Sekerci
Creative: Jake Blood, Hannah Payton, Mac Wright
Head of Design: Tod Duke-Yonge
National Director of Production – Michael Demosthenous
Senior Integrated Producer – Esta Lau, Holly De Roy
Chief Client Officer: Ben Court
Exec Strat Director: Alex Speakman & Joe Heath
Group Business Director: Zoe Kypros
Production Company: Scoundrel
Director – Tim Bullock
Executive Producers – Adrian Shapiro, Kate Gooden
Producer – Claire Kelly
DOP – Shelly Farthing-Dawe
Casting – i4Casting, Nick Hamon Casting
Editor/Post Production – Adam Wills
Colourist: Edel Rafferty
Sound Designer – Simon Kane @ MassiveMusic
Music Supervision – Michael Szumowski @ Big Sync Music


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