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To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.
This NSFW professional campaign titled 'Highway Patrol, Cyclists, Caravaners' was published in New Zealand in December, 2010. It was created for the brand: Mini, by ad agency: FCB. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 11 years ago.
Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Retouching: The Lounge