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Heroin bags

Agency: JWT

Description

Folded "heroin bags" were planted in toilets, bus stations, petrol stations and public parks, frequently visited by addicts to "jack up". The heroin bags contained different sets of handwritten messages from ex-patients/recovered addicts encouraging the readers in an empathizing way to call the helpline.

This NSFW professional campaign titled 'Heroin bags' was published in Bahrain in October, 2005. It was created by ad agency: JWT. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 19 years ago.

Credits

Advertising Agency: JWT Bahrain

Careerbuilder.com

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