A Land of Many Soils, United by the Farmers of India
Many Roots, One India. Tata Agrico celebrates every farmer across the diverse soils and stories of India.
From every field, a dream takes wing!
42% of India's workforce works in agriculture, contributing nearly 20% to the nation's economy. India grows because of its farmers.
The Right Tools for The Real Heroes
Description
National Farmers’ Day, also known as Kisan Diwas, is observed on 23rd December in India to honour the backbone of the nation’s agrarian economy.
To mark the occasion, Tata Agrico chose to celebrate India’s true heroes. The farmers who work tirelessly, day after day, to bring food to our tables and security to our homes. With a tone rooted in gratitude rather than grandeur, the campaign shines a light on the quiet resilience and dignity of those who nurture the land long before the world wakes up.
Because some heroes do not wear capes.
They hold sickles and shovels, rise with the soil, and shape the nation one harvest at a time.
Through this tribute, Tata Agrico reaffirmed its respect for the hands that feed the country and the spirit that sustains it.
This professional campaign titled 'Heroes of the Soil' was published in India in December, 2025. It was created for the brand: Tata Agrico, by ad agency: TheQA. This Digital and Static Images media campaign is related to the House, Garden and Household Products industries and contains 5 media assets. It was submitted 3 days ago by Saptanshu Sarkar of The QA.
Credits
Advertising Agency: The QA
Production Company: The QA
Art Director: Sankalp Yashraj
Copywriter: Saptanshu Sarkar
