During the last 30 years, the Garde-Manger Pour Tous (GMPT) has distributed more than 3,000 warm, balanced meals daily to 22 schools located in the disadvantaged neighbourhoods of Montreal. Despite their substantial impact on these children’s lives, the organization is still relatively unknown to the general public.
To celebrate the organization’s 30th anniversary, Cossette committed to creating a breakthrough promotion in order to strengthen the organization's reputation. By deploying a visually spectacular installation made up of 3,000 plates at the Place des Festivals in the Quartier des Spectacles in Montréal, we were able to attract attention from media and political personalities, thereby creating an effective platform for showcasing the value of GMPT.
This professional campaign titled 'Help us fill the emptiness' was published in Canada in February, 2017. It was created for the brand: Garde-Manger Pour Tous, by ad agency: Cossette. This Print medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted almost 6 years ago.
Advertising Agency: Cossette, Montreal, Canada
Creative Directors: Antoine Becotte, Anne-Claude Chenier
Art Director: David Theroux
Copywriter: Philippe Brassard
Photographer: Olivier Staub
Digital Artist: Jonathan Kempt