World of Birds, a bird and monkey sanctuary in Hout Bay, South Africa, relies completely on donations and money collected from entry fees to feed their animals. The objective was to get more people to visit World of Birds during the winter months - a traditionally quiet time for them. So, we came up with an idea that taps into the emotional side as to why people should visit the park - and what better way than to tell the truth: Without food, life fades. We brought this idea to life by creating posters and sidewalk art out of birdseed. The seed would eventually fall off the posters or be pecked up by birds from the sidewalk - showing just how life disappears when food supplies diminish.
This professional campaign titled 'Help feed the birds' was published in South Africa in June, 2012. It was created for the brand: World of Birds, by ad agency: Fishgate. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Fishgate Advertising, Cape Town, South Africa
Creative Director: Quintes Venter
Art Directors: Herman Venter, Melissa Maloney
Copywriter: Wynand van Staden
Illustrator: Melissa Maloney