Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea.
This professional campaign titled 'Help a child reach 5' was published in India in February, 2013. It was created for the brand: Lifebuoy, by ad agency: Lowe. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: Lowe, India