Hello You


In the latest Vogue digital cover and video, Sarah Jessica Parker pens a love letter to NYC, complete with all the nostalgic trappings of ‘Sex and the City’ upon its 25th anniversary and the launch of Season 2 of ‘And Just Like That.’ The video, directed by Bardia Zeinali and cut by Modern Post editor Will Town, imagines a ‘Sex and the City’ column come to life, with colorful vignettes that speaks to the fiercely loved franchise and celebrate the show, the star, the fashion and the city of New York at the center of it all. Sarah Jessica Parker says, “Hello You” to the many versions of ‘you’ in NYC, with dazzling fashions and personalities of the NYC that audiences fell in love with and aspired to in the franchise, complete with charming sidewalk stumbles, bodega pit stops, dating drama, and of course--outrageous couture.

The video launches with the Vogue 2023 Digital Summer spread, filled with celebrated archival fashions from the franchise, serves as an ongoing collaboration between Zeinali and Town, having worked on numerous Vogue videos, including multiple Met Gala activations as well as work for clients such as Calvin Klein, Nike and MAC.

This professional campaign titled 'Hello You' was published in United States in June, 2023. It was created for the brand: Vogue, . This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 12 months ago.


Client: Vogue
Entertainment Director, Vogue: Sergio Kletnoy
Senior Producer, Vogue: Jordin Rocchi
Director, Creative Development, Social + Visuals, Vogue: Sam Sussman
Global Design Director, Vogue: Aurelie Pellissier Roman
Art Director, Vogue: Parker Hubbard
Senior Designer, Vogue: Ingu Chen
Music Supervisor: Shelby Comstock Britten
Director: Bardia Zeinali
Production: PRODn
Executive Producers: Ian Milan, Steven Dam
Producer: Taryn Kelly
Fashion Editor: Jordan Bickman
Director of Photography: Patrick Bickman
Editorial: Modern Post
Editor: Will Town
Additional Editing: Lauren Friedman
Assistant Editor: Robert Laird
Post Producer: Morgan Escobar
Color: Tim Masick, Company3
Visual Effects: Zdravko “Zee” Straitchkov
Sound Design: Raphael Ajuelos
AD: James Wood
Sound Mixers: Ryan King, Conner Chaset

Les Mills
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