Description
Advertising agency Fortnight Collective has created its latest round of creative work for Premier Members Credit Union (PMCU), an extension of its “Artisans of Banking” campaign. The spots focus on core branding while promoting a specific product offering. Fortnight won the financial institution’s business in 2018 and is PMCU’s Creative AOR.
Money doesn’t grow on trees today, but the commercials show people literally practicing gardening tactics on their green as if this constituted a retirement plan. In one, a woman is digging up a box of cash from her backyard with a trowel. When the shot widens, we see that the whole yard is riddled with holes where it appears she has excavated her life savings. In the other, a man gets frustrated when he doesn’t get results after planting some bills in a ceramic pot and dousing it with water. Along with these 30-second videos, PMCU also created a pair of :15s and :06s cutdowns along with radio executions.
This professional campaign titled 'Grow Your Own Money' was published in United States in June, 2023. It was created for the brand: Premier Members Credit Union, by ad agency: Fortnight Collective. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted 10 months ago.
Credits
Client: Premier Members Credit Union
▪ Client Team: Jennifer Mravich, Jason Bauer, Haley Weidemann, Jason Young
▪ Agency: Fortnight Collective
▪ Chief Creative Officer: Adam Chasnow
▪ Creative Directors: Mona Hasan, Kate Kayne, Allison Bhatta, Matt Kubis
▪ CEO / Founder: Andy Nathan
▪ Account Service: Jessica Welander (Senior Brand Director), Lauren Koslosky (Senior Brand Manager), Jane Pendergast (Brand Manager)
▪ Production Company: Lumenati
▪ Director: Evan Swinehart
▪ Executive Producer: Gavin Anstey
▪ Producer: Cameron Grimes
▪ Director of Photography: Brad Conner
▪ VFX Supervisor: Luke Bishop
▪ 1st AC: Kevin Andrews
▪ 2nd AC: Ben Zuckerman
▪ Gaffer: Jason Tahara
▪ Key Grip: Dylan Rumney
▪ Prop Stylist: Tina Gill
▪ Prop Assist: Jeff Erwine
▪ Prop Assist: Lauren King
▪ Wardrobe / HMU: Molly Isable
▪ Production Assistant: Anna Sutterer
▪ Post Producer: Cameron Grimes
▪ Editor/VFX Artist:Luke Bishop
▪ Colorist: Jonnie Sirotek
▪ Post Audio: Coupe Studios
▪ “Trowel” Talent: Toni Lemma
▪ “Watering Can” Talent: Brent Podosek
▪ “Saving Specialist” Talent: Deloris Evans
▪ VO Talent: Jim Heekin
▪ Sound Design Company: Coupe Studios
▪ Sound Designer: Alex Hawley
