The "Heli-bus" is a free skier shuttle bus, with 25-foot long "propellers" on top, that will ferry snowsliders between a complimentary, FirstBank-sponsored parking lot and the base area of Copper Mountain, Frisco, Colo. On its sides are the legend, Heli-Skiing. Now as affordable as Free Checking, and the FirstBank logo. Pending an aerodynamic breakthrough, sadly, it will travel by land only, as the propellers do not spin.
This professional campaign titled 'Heli-Bus' was published in United States in March, 2012. It was created for the brand: FirstBank, by ad agency: TDA Advertising & Design. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: TDA_Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Zach Shapiro
Copywriter: Phil VanBuren
Construction: EyeCandy Sculptures
Wrap: Sign Language