As the temperature drops, iPhone dies fast. Uniqlo will promote the phone case that made with Heat-tech fabric. So, It can keep warm the phone, and people don't need to worry that their phones die suddenly in the cold weather. Also, Uniqlo can promote their superiority of Heat-tech fabric by figuring out people's problem.
This student campaign titled 'HEATTECH Phonewear' was published in United States in January, 2018. It was created for the brand: Uniqlo, by ad school: School of Visual Arts. This Experiential medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: School of Visual Arts, New York, USA
Art Directors / Copywriters: Bowook Yoon, Ha Jung Song