Heart for Heart is the world’s largest heart health initiative with a focus on using the power of mobile phone crowdsourcing to gain a million heart measurements to help better understand the characteristics of hearts around the world.
Heart for Heart helps generate awareness for Atrial Fibrillation (Afib), the most common heart rhythm disorder, that affects an estimated 33.5 million people. It is the second leading cause of stroke – for example every 15 seconds someone suffers an Atrial Fibrillation-related event. One third of people with heart disorders are unaware that they have a condition. Afib is the most common heart rhythm disorder leading to annual totals of 750,000 hospitalizations and 130,000 deaths, with those numbers rising over the past two decades. Medical costs for AFib patients are greater than $6 billion in additional medical spending per year.
So why should patients live in fear of stroke, heart failure, or worse when there’s a solution literally at their fingertips?
Just by using the camera lens on your smartphone, you can measure your heart rhythm and heart health. By activating everyone with a smartphone to test themselves for Afib in 90 seconds for free, an unprecedented amount of data will be available to researchers to help study the condition faster, easier, and less expensively to ultimately create better treatment outcomes and save lives. In the same way, one can donate money to help proceed research. Heart for Heart is asking the world to donate just 90 seconds to help advance heart research.
This professional campaign titled 'Heart for Heart' was published in United States in February, 2017. It was created for the brand: Happitech, by ad agency: Sudler & Hennessey. This Integrated medium campaign is related to the Health industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Sudler, New York, USA
Chief Creative Officer: Rob Rogers
Executive Creative Director: Chris Duffey
Creative Director: Helen An, Eric Hannula, Sindhu Jumani
Art Director: Connor Delaney
Copywriter: Matt Coppa
CGI Illustrator: Ars Thanes
Additional Credits: Yosef Safi Harb, Peter Semmelhack, Liam Harrison