Description
Around Women’s Day, Never Grow Up decided to look past the celebrations and towards the bitter truth. “A Heartfelt Condolence” depicted the reality of society through a series of four static images. It was an appeal to look beyond 8th of March. This was also our Women’s Day Campaign theme for the year 2023.
In addition, we scheduled the release of this campaign two weeks later to remind people that even though Women's Day and its offers might be over, the struggle for equality remains ongoing. All the creatives under this campaign were a reflection of why we chose to do so.
This professional campaign titled 'Heartfelt Condolences' was published in India in March, 2023. It was created for the brand: Never Grow Up, by ad agency: Never Grow Up. This Digital and Print media campaign is related to the Agency Self-Promo industry and contains 4 media assets. It was submitted about 1 year ago by Creative Strategist: Jerusha Gaikwad of Never Grow Up.
Credits
Creative Agency: Never Grow Up Pvt Ltd: Mumbai, Maharashtra, India
Concept: Asif Upadhye
Copywriter: Shreya Mishra
Designer: Mitesh Davane
Social Media Strategist: Sampada Rane
Supervision: Rynelle Oliver, Gayatri Borkar
