In order to launch the new Merthiolate spray, we invited several graffiti artists to take over the streets of Caracas with an innovative outdoor campaign. The objective was to to relate this artistic technique with the new presentation in spray of our product, using their typical, emotional, and insightful language.
This professional campaign titled 'Heart' was published on April 01, 2007. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: Leo Burnett Venezuela
Creative Directors: Eugenio Reyes, Okarina Castaño
Art Director: Ali Armas
Copywriter: April Itriago
Illustrator: Juan Riera
Photographer: Pedro Primavera
Additional credits: Julián Guarín