In order to launch the new Merthiolate spray, we invited several graffiti artists to take over the streets of Caracas with an innovative outdoor campaign. The objective was to to relate this artistic technique with the new presentation in spray of our product, using their typical, emotional, and insightful language.

This professional campaign titled 'Heart' was published on April 01, 2007. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Leo Burnett Venezuela
Creative Directors: Eugenio Reyes, Okarina Castaño
Art Director: Ali Armas
Copywriter: April Itriago
Illustrator: Juan Riera
Photographer: Pedro Primavera
Additional credits: Julián Guarín



iStock Essentials

Healthy lifestyle on ketogenic d...

Artist: Chinnapong

iStock Signature

Heart Health Concept

Artist: Eoneren

iStock Signature

Thin line vector icon set. Pixel...

Artist: phototechno

iStock Essentials

Mixed race woman exercising in p...

Artist: Ridofranz

iStock Essentials

Close up of a stethoscope and di...

Artist: everythingpossible

iStock Signature

Shot of two women taking a selfi...

Artist: PeopleImages

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.