Healthy Cats, Happy Feeds: How Meme Culture Shapes Pet Care Branding

Healthy Cats, Happy Feeds is a social-first pet care design project exploring how meme culture and visual storytelling can humanize cat food and pet health brands on digital platforms.

The project features a set of six social media posts designed around cats, pet nutrition, and everyday care moments—translated into cute, humorous, and highly shareable visuals. By blending expressive typography, bold color palettes, and character-driven compositions, the designs aim to communicate trust, warmth, and approachability while staying entertaining and feed-friendly.

Rather than focusing on traditional product promotion, the concept embraces meme-style communication to reflect how modern pet owners engage with brands online—through emotion, humor, and relatability. Each post balances playful language with clear visual hierarchy, ensuring messages remain instantly readable across fast-scrolling social feeds.

This project demonstrates how pet care branding can evolve beyond functional messaging, using creativity and humor to build emotional connections, increase engagement, and position pet wellness brands as friendly companions rather than distant providers.