Healthcare Durga Puja Campaign - Your Wellness, Our Ultimate Celebration

For JIMS Hospital, we set out to enhance their brand positioning for this year’s Durga Puja celebration. Known for their dedication to patient care, JIMS Hospital wanted to emphasize their unwavering presence and commitment to the community during the festive season with a fresh and engaging message.

Amid the flurry of seasonal campaigns from various brands, we aimed to make JIMS stand out with a unique and emotionally resonant approach. We introduced the message through two routes: ‘উৎসবে পার্বণে পাশে আছি প্রতি ক্ষণে’ (By your side every moment, in every celebration) and ‘ঢাকের সুরে, ডাকের সাজে সুস্বাস্থ্যের বাদ্যি বাজে’ (In the rhythm of the drum, adorned with the call that plays the tune of good health). The messages accentuates the spirit of Durga Puja with captivating visuals that symbolise the bond of healthcare intertwined with the spirit of Durga Puja, reaffirming JIMS Hospital's commitment to being available and accessible to the people of Eastern India 24/7, regardless of the occasion.

Our campaign not only resonated with the festive mood but also reinforced JIMS Hospital’s brand mission of delivering exceptional healthcare round the clock. Through this heartfelt message, we successfully connected with the community, positioning JIMS Hospital as a reliable and compassionate partner in health, even during times of celebration.