Agency: McCann


Many men suffering from erectile dysfunction do not treat it due to the embarrassment of admitting the problem to a pharmacist/HCP. Superdrug online doctor empower men to solve their erectile dysfunction without fear of judgement. We created a poster campaign targeting men in mens urinals at service stations across the UK.

This professional campaign titled 'Headlines' was published in United Kingdom in July, 2016. It was created for the brand: Superdrug, by ad agency: McCann. This OOH Outdoor medium campaign is related to the Health industry and contains 6 media assets. It was submitted over 7 years ago.


Advertising Agency: McCann Humancare, London, UK
Executive Creative Director: Adrian Parr
Creative Director: Guy Swimer
Art Director: Pat Langton
Copywriters: Guy Swimer, Andy McGuinness
Account Managers: Oli Booth, Chris Falconer


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