Description
The name Velvet CC sounds like “yes, yes” in Spanish, so we turned that double affirmation into the heart of the communication concept.
Since it’s a product designed to make women’s everyday lives easier, we chose to tell a story about simplicity.
That’s how Do It Simple. Yes Yes! was born. Bassa’s new campaign that shows women how a single product delivers three benefits, making their daily routine easier and more effortless.
This professional campaign titled 'Hazlo simple ¡Sí sí! ' was published in Ecuador in January, 2026. It was created for the brand: Bassa, by ad agency: Atis Ketchum. This 360°, Integrated, and OOH Outdoor media campaign is related to the Beauty, Health, and Pharmaceutical industries and contains 4 media assets. It was submitted about 1 hour ago by Isaac Lopez Santander of Delta MullenLowe.
Credits
Advertising Agency: Atis Ketchum
Brand: Bassa
Product: Velvet CC
Marketing Manager: Alejandro Llorenti
Product Manager: Gabriel Zea
Head of Advertising and Marketing: Mauricio Llorenti
Marketing Coordinador: Kari Paucar
General Manager: Juan Ignacio Gallego
Chief Creative Officer: André Pedroso
Managing Director: Jessica Solórzano
Creative Director: Juan David Cortés
Copywriter: Isaac López Santander
Art Director: Lenin López
Head of content: Anthony Páliz
Community manager: Mariana Castro
Designer: Melanie Noriega, Nicolás Ramírez, Tamia Rueda
Account Manager: Marie Verdu
Account Executive: Alison Torres
Production Director: Gabriel Narváez
Executive producer: Magguie Rodas
Director of Digital Strategy : Mafer Schroeder
Production Company: Bang
Director: Andrés Silva
