Have Fun and Protect Yourself in 5 Steps

Agency: OMD


The condom brand FIVE, made an alliance with the Ecuadorian Red Cross, through which a percentage of the sale of its new product would go to this institution, we decided to mark the process by which this action is performed in 5 simple steps, using places and moments relevant to the target.

This professional campaign titled 'Have Fun and Protect Yourself in 5 Steps' was published in Ecuador in October, 2019. It was created for the brand: Five, by ad agency: OMD. This Digital medium campaign is related to the Health industry and contains 5 media assets. It was submitted almost 5 years ago by Head oof digital: Christian Zurita of OMG Ecuador.


Advertising Agency: OMD Ecuador, Quito, Ecuador
Art Director: Daniel Armendariz
Head of Digital: Christian Zurita


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