The condom brand FIVE, made an alliance with the Ecuadorian Red Cross, through which a percentage of the sale of its new product would go to this institution, we decided to mark the process by which this action is performed in 5 simple steps, using places and moments relevant to the target.
This professional campaign titled 'Have Fun and Protect Yourself in 5 Steps' was published in Ecuador in October, 2019. It was created for the brand: Five, by ad agency: OMD. This Digital medium campaign is related to the Health industry and contains 5 media assets. It was submitted almost 3 years ago by Head oof digital: Christian Zurita of OMG Ecuador.
Advertising Agency: OMD Ecuador, Quito, Ecuador
Art Director: Daniel Armendariz
Head of Digital: Christian Zurita