Description
During the International Women's Day matches, the female competition of the portuguese basketball league, Liga Betclic, will use a basketball featuring negative messages that female athletes have heard throughout their careers. The ink used to write these messages is heat-sensitive and will fade away with the warmth of the players’ hands, symbolizing their resilience and commitment to what truly matters – the game.
This professional campaign titled 'Hateful Ball' was published in Portugal in March, 2025. It was created for the brands: Betclic and Federação Portuguesa de Basquetebol, by ad agency: FunnyHow. This Ambient and Film media campaign is related to the Sports industry and contains 1 media asset. It was submitted 11 days ago by Marketing Project Manager: Ricardo Malaquias of Betclic.
