Description
Harrania is a world-renowned Egyptian village famous for its unique school of "Spontaneous Weaving." This campaign promotes the Harrania Festival at Al-Azhar Park, a celebration of the legendary handmade tapestries that turn simple threads into breathtaking masterpieces.
The creative concept centers on the "Handmade" essence. The illustration portrays a local artisan at the loom, where the threads don't just form a carpet, but seamlessly evolve into a vivid landscape of Egyptian rural life. This visual metaphor highlights the artist's imagination—where every knot tells a story and every carpet is a window into the village’s soul.
Using a monochromatic teal color palette, the design bridges the gap between ancient Egyptian craft and modern visual identity. The campaign includes a full branding suite (Posters, Roll-ups, Tickets, and Digital Collateral), all designed to invite the modern audience to appreciate the patience, art, and heritage of Harrania’s weavers.
This student campaign titled 'Harrania Festival' was published in Egypt in January, 2026. It was created for the brand: Campaign, by ad school: The Higher Institute Of Applied Arts. This Design medium campaign is related to the Other industry and contains 2 media assets. It was submitted about 4 hours ago by Graphic Design Student : Habiba Mahmoud of Higher Institute Of Applied Arts.
Credits
Design by: Habiba Mostafa
Under Supervision of: Dr. Eman Salah
