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Harbin Beer

Happiness Without Borders

Agency: BBH

Description

During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match.

This professional campaign titled 'Happiness Without Borders' was published in China in April, 2017. It was created for the brand: Harbin Beer, by ad agency: BBH. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 6 years ago.

Credits

Advertising Agency: BBH, Shanghai, China
Chief Creative Officer: Johnny Tan
Group Creative Director: Yinbo Ma
Creative Director: Haoxi Lv
Art Director: Lyon Liao
Copywriter: August Cao

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