On Children's Day in Indonesia 500 floating hands appeared in the pond in Jakarta's busiest traffic roundabout. The ambient execution reminded people that even two years after the tsunami in Aceh there are still children in desperate need of help. A sign near the roundabout said: "Many tsunami orphans are still in need of a helping hand."
This professional campaign titled 'Hands' was published on September 02, 2007. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Chandrawatie Anwar
Art Director: Peddy Suryadinata
Copywriter: Lia Lenggogeni