Mirum Pharmaceuticals

The Unbearable Itch

Agency: McCann Health


Poignant and visually arresting, the Teddys depict the unbearable itch and pain that is felt by children with CLD, while still serving as adorable bears that you want to care for. The campaign successfully highlights the ineffectiveness of symptom management and addresses the impact that these treatment failures can have on patients like the Teddys.

This professional campaign titled 'The Unbearable Itch' was published in United States in January, 2021. It was created for the brand: Mirum Pharmaceuticals, by ad agency: McCann Health. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted about 3 years ago by VP, Creative Director: Deb Feath of McCann Health New Jersey.


Advertising Agency: McCann Health New Jersey, Parsippany, United States of America
EVP, Chief Creative Officer: Bruno Abner
VP, Creative Director: Debra Feath
Art Supervisor: E’lana Lemon
Copy Supervisor: Alana Massey
SVP, Director, Creative Services: Jennifer Dee
Production House: Deep Filmes

The Department ...


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