With its hallmark commitment to improving the quality of city life, the RATP supports a large number of cultural and sporting activities that enrich the city. In order to reveal these various partnerships to its passengers, the RATP and Publicis Conseil have developed posters in which the world of RATP’s networks meets the partners illustrated. So music, literature, professional sport and artistic creation will all rub shoulders with the elements of the tube, buses or tramways. These unique and offbeat encounters are created by Japanese illustrator Tadahiro Uesugi, who imbues each illustration with his poetry and fresh spirit.
This professional campaign titled 'Handball, Literature, Art, Music, Rugby' was published in France in February, 2013. It was created for the brand: RATP, by ad agency: Publicis. This Outdoor medium campaign is related to the Transport industry and contains 5 media assets. It was submitted almost 10 years ago.
Advertising Agency: Publicis Conseil, Paris, france
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriters: Olivier Dermaux, Alexandre Boutry
Art Directors: Mathieu Vinciguerra, Lena Monceau
Account managers: César Croze, Laurence Neveu, Adrien Dumont, Antoine Le Troadec
Illustrator: Tadahiro Usuegi
Art buyer: Soone Riboud