Description
The gym community craves protein packed products and Lidl knows this. That's why they came up with the 99 % meat ham. How to communicate it in a way that is right up all the gym rats alley? We tied the product with the thing that the gym goers love the most. We created unique ham plates with a clear message written right on them. Plates were placed in a crossfit gym, where they felt right at home. The Plates were also a winnable asset in social media.
This professional campaign titled 'Ham Plates' was published in Czech Republic in January, 2026. It was created for the brand: Lidl, by ad agency: Zaraguza. This Ambient medium campaign is related to the Food industry and contains 2 media assets. It was submitted 42 minutes ago by Executive Creative Director: Roman Biath of Zaraguza.
Credits
Chief creative officer: Mike Martin
Executive creative director: Roman Biath
Creative director : Marek Uličný
Copywriter: Marek Uličný
Art director: Andre Lavrador
Motion designer: Daniel Žáček
Strategy director: David Červený
Social Media: Lenka Hotářová
Key account manager: Kristína Rusyn, Vladimír Makovický, Matej Kovalančík
