Halo Top

Halo Top Lifeguards and PintPacks Save You From Summer Setbacks

Agencies: Crispin Porter + Bogusky Observatory


You deserve to maximize summer without the setbacks to your healthy lifestyle, even with all of the temptations that come with summer and vacations. Halo Top’s Say Halo to Summer campaign is here to help keep your ice cream cold in the summer heat and offers a better-for-you indulgent treat. Halo Top’s PintPack is summer’s hottest accessory that lets you take your favorite pint wherever summer takes you.

The Say Halo to Summer campaign, made in partnership with Crispin Porter + Bogusky and GALE, will hit the beaches, parks, pools, outdoor gyms, and other fun venues across the US this season to remind you that summer-time indulgence doesn’t have to set you back. Halo Top will release limited edition PintPacks, which are pint-sized (literally), fashionable bags, perfectly fit for a pint of Halo Top.

To celebrate National Ice Cream Day on July 16, Halo Top offered ice cream lovers the chance to purchase the Halo Top PintPack. This fashionable accessory sold out within a minute of being live and is now being sold for over 16x the original price on eBay. PintPacks are just the beginning of the summer fun, however. Under the watchful eyes of Halo Top's team of lifeguards (there to help you have the ultimate summer and ‘save’ you from anything that gets in the way), you can indulge without compromising your wellness goals.

"The lifeguards are there to save you from yourself when you are craving a summer-time treat," says Linda Knight, Co-CCO at Crispin. "After all, summer without ice cream just isn't summer, so make it Halo Top and stay within your goals."

The Halo Top lifeguards will be popping up around popular summer events, parks, concerts, beaches, pools, boardwalks, trailheads… everywhere active summer fun is. The launch is also supported by a paid media campaign running on Instagram, TikTok, and CTV.

This professional campaign titled 'Halo Top Lifeguards and PintPacks Save You From Summer Setbacks ' was published in United States in July, 2023. It was created for the brand: Halo Top, by ad agencies: Crispin Porter + Bogusky and Observatory. This Content, Digital, and Experiential media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 2 months ago.

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