Description
To launch an ‘ice cream for adults’ brand in the Netherlands, we hacked the most adult time of the year: tax season, symbolized by the Dutch Tax Authority’s ‘Blue Envelopes’. Iris created lookalike letters that, instead of warning grown-ups, rewarded them for surviving this period with free ice cream.
This professional campaign titled 'The (Un)wanted Envelope' was published in The Netherlands in May, 2019. It was created for the brand: Halo Top, by ad agency: Iris. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago by Senior Creative: Gustavo Figueiredo of Iris.
Credits
Advertising Agency: Iris, Amsterdam, Netherlands
Executive Creative Director: Colin Lamberton
Creative Director: Rachna Dhall
Art Director: Gustavo Figueiredo
Copywriter: Gabriel Abrucio
Account Director: Alexandra Van Nunen
Account Manager: Michael Kirijian
Designer: Michael Dooling
