To launch an ‘ice cream for adults’ brand in the Netherlands, we hacked the most adult time of the year: tax season, symbolized by the Dutch Tax Authority’s ‘Blue Envelopes’. Iris created lookalike letters that, instead of warning grown-ups, rewarded them for surviving this period with free ice cream.
This professional campaign titled 'The (Un)wanted Envelope' was published in Netherlands in May, 2019. It was created for the brand: Halo Top, by ad agency: Iris. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 3 years ago by Senior Creative: Gustavo Figueiredo of Iris.
Advertising Agency: Iris, Amsterdam, Netherlands
Executive Creative Director: Colin Lamberton
Creative Director: Rachna Dhall
Art Director: Gustavo Figueiredo
Copywriter: Gabriel Abrucio
Account Director: Alexandra Van Nunen
Account Manager: Michael Kirijian
Designer: Michael Dooling