Description
Santa was bitten by a Zombie. The good news is his reanimated corpse is returning as the icon at the heart of TWIX® Hallowmas™. Part Halloween scares, part Christmas cheer, Zombie Claus is the physical manifestation of a holiday built on the same belief as TWIX: Two Is More Than One. Just as TWIX brings cookie and candy together in one treat, Hallowmas combines two of the season's biggest celebrations into something wildly wonderful.
Zombie Claus has two things on his undead agenda: get everyone to recognize the power of two by handing out plenty of TWIX and providing unsuspecting fans Hallowmas cheer. Returning for its second year, Hallowmas is getting bigger, bolder and more delightfully unhinged as Zombie Claus brings his signature scares and cheer to unexpected places and rallies fans everywhere to embrace what happens when Halloween and Christmas collide.
"Hallowmas is rooted in the same belief that has always defined TWIX: when two things come together, they create something even better," said Allison Miazga-Bedrick, Vice President of Marketing, Seasonal Portfolio at Mars. "By bringing Halloween and Christmas together through Zombie Claus, we're creating a season that delivers twice the fun, fright and festive spirit. He's the perfect symbol of what happens when unexpected combinations come together to create something uniquely TWIX. We're excited to see just how far fans take the fear and cheer when they put their own spin on Hallowmas."
If you're ho-ho-hoping to spot the undead face of Hallowmas, fans will have plenty of chances to catch him in person and across their channels. Be sure to follow along on Facebook, TikTok, X, and Instagram all Hallowmas season long to see what Zombie Claus has up his sleeve.
This professional campaign titled 'Hallowmas' was published in United States in October, 2026. It was created for the brand: Twix, by ad agency: adam&eve\TBWA. This Film and Integrated media campaign is related to the Candy, Snacks industry and contains 5 media assets. It was submitted 26 minutes ago.
Credits
Client: Twix
Project: Twix Hallowmas 2026
Mars:
Associate Director, Brands & Content: Chris Bendeck
Senior Global Brand Director: Natalie Malone
Manager, Brands & Content: Kathryn Tartamella
Creative Agency: adam&eve\TBWA
ECD: Matt Gay
Creative Director: Ben Stilitz
Creative Director: Colin Booth
Creative: Beck Dunn
Creative: Freddie Mickshik
Account Director: James Baker
Account Manager: Archie Elson
Senior Integrated Producer: Cassy Bhairo-Wright
Assistant Producer: Elliot Djiann
Assistant Producer: Merle Aylott
Production Company: Rogue Films
Director: Tim Bullock
Executive Producer: Kate Taylor
Producer: Maddy Easton
Production Manager: Kayleigh Umfreville
Production Assistant: Miata Coomber
Production Runner: Lily Hamilton-Miller
Location Manager: Will Buckley
Location Runner: Joseph Mitton
Director of Photography: Steve Annis
Focus Puller: Pete Wade
2nd Assistant Camera: Jack Ainsworth
Camera Trainee: Shawna Stissi
Key Grip: Joshua Bull
DIT: Elvin Prentice
Video Playback: Tony Crouch
Camera Car Driver: Martyn Sheasby
1st Assistant Director: Julian Higgs
2nd Assistant Director: Lucy Kelly
Runner: Felix Carmichael
Runner: Aurelia Blair
Sound Recordist: Stephen Hodge
Boom Operator: Laura Fairbanks
Gaffer: Colin Thwaites
Electrician: Tristan Wheeler
Electrician: Ryan Thwaites
Electrician: Joel Brakewell
Genny Operator: Ewan Maddrell
Rigger: Billy Clarke
Rigger: Ryan Ross
Rigger: Connor Mercer
Rigger: Ralph Teroba
Production Designer: Sarah Jenneson
Stylist: Felicity Wetherell
Prop Man: Merl Homer
Prop Man: Tony Boffey
Prop Assistant: George Turnbull
Prop Assistant: Rio Savvaris
Props Transfer: Rick Seymour
SFX Designer: Louise Elsey
SFX Supervisor: Dave Elsey
SFX Supervisor: Satinder Chumber
SFX Makeup Artist: Andreas Frans
Lens Technician: Sinead Sweeney
Costume Designer: Lucy Hagan
Wardrobe Assistant: Georgia Ryan
Hair & Make-Up: Ashleigh Haines
Paramedic: Debbi Anderson
Casting Director: Brendan McNamara
Zombie Claus: Jack Baldwin
Teenager: Crystal An-Sek
Zombie Claus Body Double: Oleksandr Panchuk
Edit House: Stitch
Editor: Adam Spivey
Edit Assist: Laura Reyes
Offline Producer: Sarah Adewunmi
VFX Studio: Untold Studios
Executive Producer: Helen Tang
Line Producer: Zuzanna Drozdz
VFX Supervisor: Andrew Curtis
End Frame Animation: James Primhak
Audio: 750mph
Engineer: Sam Ashwell
Head of Production: Rachel Saxon
Executive Producer: Olivia Ray
Producer: Georgia Richardson
End frame Design: King Henry
Design Director: Alex Fairman
Design Producer: Cassia Henry
Post-Production across Interim & Paid Social: OCX Productions
Executive Producer: Nazneen Read
Senior Post-Producer: Ollie Rushton
Senior Post-Producer: Louise Baker
Online & Offline Editor (Interim): Chiraag Parmar
Online & Offline Editor (Paid Social): Ben Hutton
Audio: Lucas Trigg @ 750mph
