Tash Hair brings in cordless hair grooming products for a
generation that's always on the go. With Halloween around the
corner, we had the task to increase engagement and consideration
for the brand.
Halloween is big amongst youngsters, especially for the beauty
and fashion community. They can style themselves as whatever
they want. Ghosts, superheroes, or anything the heart desires, and
a hairdo is an integral part of it.
We planned a Halloween-themed questionnaire, discounted the
products, and gave the top 3 participants a chance to win the
products so that they style their hair as their favorite character
Post Reach: 250K+
Post Impression: 230K+
Post Engagement: 30K+
Instagram Page Reach: 49k+
Facebook Page Reach: 31k+
All that with just an investment of Rs.20K
This professional campaign titled 'Halloween Day ' was published in India in June, 2023. It was created for the brand: Tash Hair, by ad agency: NEM Digital. This Design and Digital media campaign is related to the Beauty, Electronics, Technology, and Personal Accessories industries and contains 1 media asset. It was submitted 4 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Nothing Else Matters