Agency: Saatchi & Saatchi


To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi!

This professional campaign titled 'Halloween' was published in Bulgaria in December, 2012. It was created for the brand: Audi, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Saatchi & Saatchi, Bulgaria


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