02 Taksi


Agency: TBWA


In Finland a recent change in the taxi law has had cabbies raising their fists. The new law was made so companies like Uber could get to business – but it caused some confusion and controversy. A Finnish taxi start-up 02 Taksi made an emotional (yet tongue-in-cheek) commercial to highlight the end of an era, and to show the Finns there are new and better ways to use taxi services.
02 Taksi is a new start-up, which provides the taxis of all companies in one mobile app. To highlight how the app has made the physical taxi pole obsolete, 02 Taksi’s campaign features a pole with the taxi sign “half-mast”.

This professional campaign titled 'Half-mast' was published in Finland in March, 2020. It was created for the brand: 02 Taksi, by ad agency: TBWA. This Integrated medium campaign is related to the Professional Services industry and contains 2 media assets. It was submitted over 3 years ago.


Advertising Agency: TBWA\Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Account Director: Annika Baidin
Creative Director: Ville Ohtonen, Erno Reinikainen
Art Director: Nelli Immonen, Riina Uljala
Copywriter: Sini Teppola
Project Manager: Jenni Karsten
Junior Communication Specialist: Sara Pitzén
Creative: Joona Mantere
Chief Executive Officer: Pekka Harju
Chief Commercial Officer: Juha Mertanen
Business Development Director: Petteri Niemi
Film Production Company: TBWA\Screen
Director, DOP, Editor: Vesa Manninen
Producer: Pekka Ollula
Casting Director: Donna Maimon
Edit for Online use: Ville Hackzell
Still Production Company: TBWA\Screen
Producer: Pekka Ollula
Photographer: Fanny Haga
Production Coordinator: Jonna Yletyinen
Gaffer: Ville Hackzell
Retouching: Kasimir Häiväoja
Special effects: KFx Finland Oy

Thai Health Pro...
Back Market


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.