For many years Thai people have been educating about danger of secondhand smoke. Smokers aware about that, so they try to distance their smoking in order not to harm others. However, what they yet don’t know is that the toxic smoke travel farther than they imagines and faraway doesn’t mean safe. Thai Health Promotion Foundation wants to educate people about this fact through Retro Thai style short film “Gunfight”. The film demonstrates that smoking can harm everyone without choosing target unlike gun fighting. And more importantly, there are no safe distance from poisonous smoke. The film also encourages smokers with the best solution is to stop smoking for good.

This professional campaign titled 'Gunfight' was published in Thailand in February, 2020. It was created for the brand: Thai Health Promotion Foundation, by ad agency: Alpha 245. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago by Secretary: Kanokthip Chantana of The Leo Burnett Group Thailand.


Advertising Agency: Alpha 245 Thailand
Production Company: Factory01
Post-Production Company: Matad
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun
Art Director: Ariyawat Juntaratip
Art Director: Sarut Yungcharoen
Art Director: Pradipa Charnpinyo
Art Director: Nararut Opasprayoon
Copywriter: Kittinat Prasomsap
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Manager: Veerin Lertsirimongkonkul
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sompetch Nuntasinlapachai
Agency Editor: Kemachad Gunpai
Film Director: Wuthisak Anarnkaporn
Production Producer: Rungtawan Nanthasaen
D.o.p.: Pasit Tandaechanurat
Editor: Sippanart Olarnsaritkul


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