Haathi Chaap

Haathi Chaap Branding

School: VIVA Institute of Applied Art


Haathi Chaap is a paper manufacturing company based in Delhi, which produces papers from elephant poop. Yes you heard it right Elephant Poop Paper!!! It is the most organic and bacteria free after the process. And so, I've tried to promote it with cute elephant characters reflecting their personality and correlating with humorous messages with the help of various innovative medias which appeals a person to buy it.

This student campaign titled 'Haathi Chaap Branding' was published in India in July, 2019. It was created for the brand: Haathi Chaap, by ad school: VIVA Institute of Applied Art. This Integrated medium campaign is related to the Education industry and contains 13 media assets. It was submitted almost 5 years ago by urja patel.


Advertising School: Viva Institute of Applied Art, Mumbai, India

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