ADVERTISING

Gumtree

Gumtree, It's Huge

Agency: Ogilvy

Description

Gumtree isn't just big, it's HUGE.
There are over 80,000 cars listed on Gumtree South Africa. That’s a lot of cars. If you’re struggling to wrap your head around the sheer scale of the online Classifieds platform, their new TVC puts the numbers into perspective.
The spot, created by Ogilvy Cape Town and directed by Hylton Tannenbaum, puts an absurd twist on an optimistic Dad who sets off to test drive all the cars on Gumtree.

This professional campaign titled 'Gumtree, It's Huge' was published in South Africa in April, 2019. It was created for the brand: Gumtree, by ad agency: Ogilvy. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: Ogilvy Cape Town, South Africa
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Associate Executive Creative Director: Nicholas Wittenberg
Creative Director: Melissa Attree
Art Director: Danike de Jager
Copywriter: Devaksha Vallabhjee
Copywriter: Daniel Fisher
Producer: Nicola Davidsson
Account Manager: Jaco Jooste
Group Account Director: Brad Seaton-Smith
Traffic Manager: Rikki Majiet
Account Executive: Sarah Ebrahim
Production Company: Bioscope Films
Production Company Producer: Lee-Anne Jacobz
Director: Hylton Tannenbaum
Editing Company: Deliverance
Editor: Ricky Boyd
Sound Design: We Love Jam
Sound Engineer: Arnold Vermaak
Post Production: ComfortandFame
Colourist: Nic Apostoli
Client: Estelle Nagel
Client: Claire Cobbledick

ADVERTISING

iStock Essentials

Texture of mature eucalyptus tre...

Artist: guter

iStock Signature

Koala feeding on Eucalyptus Tree

Artist: phaitoons

iStock Signature

Cute Dreaming Koala

Artist: AusVideo

iStock Essentials

fresh green branch leaves of Euc...

Artist: pinkomelet

iStock Signature

Australian Trees HD

Artist: AusVideo

iStock Essentials

Koala in tree - Australia

Artist: GraingerFilms

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.