Dairy Queen

Guilt Trip, Working This Whole Summer, Always Gone

Agency: Barkley


42% of parents didn’t take a single day off in the past year. To combat this disturbing statistic, Dairy Queen and creative agency Barkley are challenging parents to get OOO for their kids by taking a summer skip day.
Beginning on June 21st to coincide the longest day of the year, the #SummerSkipDay campaign implores parents to play hooky from work and spend the day with their kids. DQ uses a children’s choir, The Summer Skip Day Singers, to deliver a guilt trip that no parent can ignore. The choir performs classic songs we know by heart, but with new lyrics that have a brutally honest bite, in summer locations like a lake, a baseball field and a park to show parents where they should be with their kids instead of at the office
Songs include Guilt Trip set to the tune of Ode to Joy and Working This Whole Summer set to the tune of I've Been Working on the Railroad with lyrics like, “You don't have to write that email, forget those status reports. Wouldn't you feel better at the pool in some shorts?”

This professional campaign titled 'Guilt Trip, Working This Whole Summer, Always Gone' was published in United States in June, 2018. It was created for the brand: Dairy Queen, by ad agency: Barkley. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 5 years ago.


Advertising Agency: Barkley, USA
Executive Creative Director: Katy Hornaday
VP Group Creative Director: Berk Wasserman
Creative Director: Matt Pruett
Associate Creative Directors: Joe DeSalvo, Kyle Anthony
Senior Copywriter: Jordan Breindel
Senior Art Director: Jeremy Gilberto
Executive Producer: Melany Esfeld
Producer: Shawn Wallace
Art Director: Chris Larberg
Copywriter: Justin Smith
Project Manager: James Prideaux
Group Account Director: Stephanie Parker
Account Director: Andy Pitts
Account Supervisor: Julia Unverfehrt
Group Strategy Director: Chris Cardetti
Strategist: Scott Roberts
Engagement Director: Chris Mason
Production Company: RW2
Director: Kevin Schowengerdt
Production Company Producer: Marie Dougherty
DOP: Jason Cantu
Editorial / Post Production Company: Barkley Films
Producer: Lauren Alexander
Editor: Josh Dubois
Audio Mix: Patrick Meagher
Colorist: Tyler Roth

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