The Blizzard is Dairy Queen's most iconic ice cream. Since its launch, it's been widely recognized for being served upside down to customers in order to prove it creaminess. However, this trick has become predictable after three decades. So we needed to make it spectacular once again.
We created the Blizzard Store. A kiosk where the whole Blizzard experience was upside down. 15 minutes was the average time our acrobats spent suspended upside down.
This professional campaign titled 'Blizzard Store' was published in Panama in April, 2018. It was created for the brand: Dairy Queen, by ad agency: Ogilvy. This Experiential medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 5 years ago.
Advertising Agency: P4 Ogilvy & Mather, Panama City, Panama
Chief Creative Officer: Pinky Mon
General Creative Director: Chacho Cabrera
Creative Directors: Werner Lemke, Kochi Restrepo
Head of Art: Roberto Pérez
Senior Graphic Designer: Franklin Lu
Illustrators: Fernando Acosta, Sergio Faria
Producers: Samuel Martinez, Alfonso Diaz
Art Director: Grace Solarte
Film Director: Chicho Canto
DoP: Alvis Gonzalez
Make up: Bessie Linares
Photographer: Paul Castillero
General Manager: Mónica Urrutia
Account Director: Olga Epifanio
Account Executive: Liriola Garcia
Planning: Isabella Ortega
Digital: Maria Emma Faria
Clients: Joshua Henriquez, María Arrieta
Additional Credits: VFX Panama, Geometry Panama, Contexto Panama, La tribu Performance