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Stellar Cyber

Grown-up AI vs. Baby AI

Agency: nez&pez

Description

At the RSA Conference in San Francisco, one of the industry’s largest global cybersecurity gatherings, nearly every brand claimed to be “AI-powered,” creating a landscape of visual and messaging uniformity across the show floor and around the conference center.

Buyers were growing skeptical of bold AI claims that lacked real-world validation. While this sentiment was widely felt, it was rarely expressed publicly. Most brands continued to promote future potential rather than proven performance.

Stellar Cyber has been AI-native since 2015, with its technology already operating at scale in real-world environments. This gave the brand a credible foundation to challenge the category, not just creatively, but truthfully.

Amongst all the AI prototypes and pilot programs, they were the proven AI adults in the room.

This professional campaign titled 'Grown-up AI vs. Baby AI' was published in United States in April, 2026. It was created for the brand: Stellar Cyber, by ad agency: nez&pez. This OOH Outdoor medium campaign is related to the Electronics, Technology and Professional Services industries and contains 7 media assets. It was submitted about 21 hours ago.

Credits

Creative Director/Copywriter: Ruben Lopez
Creative Director/Art Director: Laurie Donato

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