Toys R Us

Grow up playing

Agency: PS21


Children love their parents but at Christmas they choose their toys. This is the main conclusion of a Toys "R "Us experiment that demonstrates the importance of toys for children. In the real, unscripted test, five boys and girls between the ages of 5 and 11 are asked whether they prefer to spend more time with their parents or with their favourite toys, and the five protagonists choose their toys

This professional campaign titled 'Grow up playing' was published in Spain in December, 2021. It was created for the brand: Toys R Us, by ad agency: PS21. This Digital medium campaign is related to the Toys industry and contains 1 media asset. It was submitted over 2 years ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..


Advertising Agency: PS21, Madrid, Spain


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