Pantone - worldwide global authority on color - and Robbialac - portuguese main paints manufacturer – came together to launch and celebrate the 2017 Pantone Color of The Year. We developed a set of posters with subliminal but well-known characters that are also recognized by their Greenery color. We send them to architects and interior designers to show them that some icons are inimitable, incomparable, like no other. Like Greenery.
This professional campaign titled 'Greenery Icons, Hulk, Greenery Icons, Shrek, Greenery Ico...' was published in Portugal in March, 2017. It was created for the brand: Robbialac, by ad agency: Ogilvy. This Print medium campaign is related to the House, Garden industry and contains 6 media assets. It was submitted almost 5 years ago.
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director / Designer: Rui Melo
Copywriter: João Freitas