To take a firm stand on unsportmanslike behaviour on the pitch – or anywhere in the stadium – both teams and sponsor E.ON launched a brand new initiative: the Green Card.
The Green Card is awarded to players who contribute the most Positive Energy to the game. It might be great sportmanship. A beautiful pass. Respect for referees and opponents, or a real appreciation of the supporters.
And crucially, it’s the fans who decide who’ll get it. Using the hashtag #GreenCard, fans choose who’ll pick up the award. Live, or at home watching the game on tv, or anywhere else.
This professional campaign titled 'Green Card' was published in Sweden in May, 2016. It was created for the brands: E.ON and FC Rosengård, by ad agency: M&C Saatchi. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: M&C Saatchi, Stockholm, Sweden