To commemorate the highly anticipated eighth and final season of Game of Thrones, DDB Sydney and the exclusive Australian broadcaster Foxtel have built a 2000 square metre graveyard that pays tribute to the bloodshed and more than a hundred thousand individual deaths over the past seven seasons.
This final resting place, situated inside Centennial Park in Sydney from April 12 – 14, was designed by DDB Sydney and built in a collaborative effort from Revolver/Will O’Rourke and The Glue Society.
The ‘Grave of Thrones’ is designed as a place for GoT fans to reflect on the deaths of the show’s most iconic faces, as the show prepares to reach its epic conclusion.
It features more than thirty gravestones, including two grand family mausoleums housing the deceased members of House Stark and House Baratheon and the headstones of some of Game of Thrones’ most infamous characters, including Joffrey Lannister, Ramsay Bolton, Khal Drogo, Tywin Lannister, Littlefinger and Olenna Tyrell.
Every single grave has been created in staggering detail, closely referencing the lives and deaths of the characters featured, including Hodor’s headstone which honours one of the show’s most loved characters and depicts his tragic death at the exit of a cave.
The graveyard was created by a huge and passionate team of Australia’s top sculptors, designers, painters and builders, who worked hundreds of hours to build graves richly layered in GoT stories and references.
DDB Australia Chief Creative Officer Ben Welsh says: “The detail of the build is staggering, and we’re acutely aware of the pressure on us to execute with meticulous detail. When you’re dealing with show like this, with such an obsessive fanbase, you’ve really got to pull out all the stops.”
Game of Thrones fans have been invited to pay their respects at the graveyard and are encouraged to bring tributes to lay on the tombs of their most beloved characters.
This professional campaign titled 'Grave of Thrones' was published in Australia in April, 2019. It was created for the brand: Game Of Thrones, by ad agency: DDB. This Ambient medium campaign is related to the Media industry and contains 19 media assets. It was submitted almost 4 years ago.
Advertising Agency: DDB, Sydney, Australia
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Director: David Jackson
Senior Creatives: Tim Woolford, Tommy Cehak
Designer: Ramon Rodriguez
Head of Integrated Production: Sevda Cemo
Producer: Sam Harris
Planning Director: Joseph Smeaton
Managing Partner: Penny Dixon
Senior Business Director: Kirsty Mould
Senior Business Manager: Lisa Zimpel
Project Director: Liv Pultar
Content Editor: Richard Maxton
Sound Engineer: Danny Grifoni
PR: Mango Communications
Managing Director: Tabitha Fairbairn
Head of Consumer: Ben Handberg
Event Producer: Jim McGorty
Production Company: Will O'Rourke / Revolver
Artists/Project Direction: The Glue Society
MD / Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Isabella Vitelli
Production Designer: Enzo Iacono
Construction Manager: Greg Hajdu
Producer: Libby Hams
Project Director: Pete Baker