Tapping into the exclusivity and anticipation created by the streetwear industry, Mass Appeal partnered with some of its most coveted designers to create a collection of limited apparel and accessories influenced by each of Westeros’ unique Kingdoms. We developed multiple mini-capsules that were teased to the media and press then subsequently released to the public following the airing of each Season 7 episode.
This professional campaign titled 'Rep The Realm' was published in United States in July, 2017. It was created for the brands: Game Of Thrones and HBO, . This Direct medium campaign is related to the Fashion and Media industries and contains 8 media assets. It was submitted over 3 years ago.
Media Company: Mass Appeal