Grab Life By The Claw - House Party

White Claw® and Teddy Swims are teaming up to make it easier to bring friends together this festival season and beyond, powered by a year-long live music partnership. The leading hard seltzer brand and two-time GRAMMY®-nominated and Diamond-certified artist are partnering on the next iteration of the brand’s Grab Life By The Claw™ campaign, proving it’s not where you are, but who you’re with that really matters.

The partnership builds on new research released today in The Social Refresh Report, a global study from White Claw of 6,600 people of legal drinking age (LDA) from the United States, Canada and the United Kingdom. The research highlights a growing paradox: 76% of people believe connection gives life purpose and meaning1, but they’re spending less time than ever socializing, just 34 minutes of their day (2%)2. It’s not for lack of desire — many are willing to prioritize deeper relationships over status, success, or attention. In fact, 68% would give up social media for more meaningful connections.

At the center of the partnership is a new 360-campaign — the second under the brand’s Grab Life By The Claw™ platform launched in 2024 — celebrating togetherness and meaningful connections that go hand in hand with a couple of ice-cold Claws™. The hero spot is set to one of Teddy’s top singles, “The Door,” and follows Teddy and his band, Freak Feely from a lonely villa to a high-energy house party, highlighting how White Claw acts as a catalyst for bringing people together.

“The most powerful thing about music is its ability to bring friends together,” said Teddy Swims. “I’ve been lucky to share my journey with my closest friends, on stage, and in life. Whether it’s through music or just spending time together, those moments mean everything, and that’s what makes this partnership with White Claw so special.”