ADVERTISING

Jeep

GPS to get lost

Agency: Leo Burnett

Description

Many 4x4 vehicles are sold in Argentina, but most of them never crossed the city limits. In an effort to position Jeep as the iconic 4x4 brand, encouraging people to go to places where others can't, Leo Burnett created a whole new 4x4 driving experience: a GPS to get lost. The device allows Jeep drivers to let go – completely. It lets adventure-hungry travelers to select a "Get Lost" option on their GPS device, transporting them to parts unknown – even to the driver.

This professional campaign titled 'GPS to get lost' was published in Argentina in May, 2013. It was created for the brand: Jeep, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: Leo Burnett, Argentina
Chief Creative Directors: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Dauquen Chabeldin
Art Director: Emiliano Jabiu
Copywriter: Francisco Ibarrola
Account Director: Lucía Villamil
Account Executive: Candela Calvo
Digital Production / Strategy: Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Agency Producer: Francisco Tanto
Production House: Pank
Executive Producer: Lucas Urquiza
Directors: Facundo Españon, Pablo Fusco
Director Of Photography: Federico Cantini
Art Director: Pank
Editor: Mauro Carpinacci
Sound / Music: TDL
Post Production: Wolf

ADVERTISING

iStock Essentials

Aerial shot of powerful pickup d...

Artist: OlehSlepchenko

iStock Signature

Off-road suv vehicle onboard camera

Artist: piola666

iStock Signature

Overhead top view car moving by ...

Artist: Jelenko Dobras

iStock Essentials

Woman standing hand in the air r...

Artist: wundervisuals

iStock Signature

POV car driving in the highways ...

Artist: piola666

iStock Essentials

a car in the sahara desert

Artist: fraxnet

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.