Women are often verbally abused by men when referring to their driving skills and they are usually considered to be worse drivers by default.
While driving, most women are a subject to systematic psychological harassment by their spouses, fathers, brothers, etc., sitting next to them in the car.
As a result, many women tend to give up driving at all.
We are revealing the face of aggression taking place in the car by showing how men’s innocent navigation might easily become bullying.
As part of the campaign "Audi Supports Women Drivers", the spot invites women to sign up for an advanced master class that will improve their driving skills, build their confidence on the road and bring back the trust in their own capabilities.
This professional campaign titled 'GPS, Supporting Women Drivers' was published in Bulgaria in May, 2018. It was created for the brand: Audi, by ad agency: NRG brands. This Audio medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: NRG Brands, Sofia, Bulgaria
Creative Director: Nadezhda Trifonova
Client Service Director: Margarita Petrova