Gonzo is the only snack in Ukraine, which has additive flavoring not only outside, but also using special technology inside. You feel a bright taste as soon as you put a snack in your mouth, but literally in a couple of seconds you will catch up with the real taste of Gonzo. This is the snack’s feature we decided to tell you about. In Ukrainian, the word Gon (“Гон”) means surprise and at the same time something cool, incredible, strong and a little crazy. This accurately describes the taste of Gonzo. So we turned the product name into its own slogan and creative platform. And then continued gon and shot two videos in which something unexpected was happening in each scene. And it seems to us that this is a real Gooon .... ZO!).
This professional campaign titled 'Gooon. ZO!' was published in Ukraine in August, 2019. It was created for the brand: Gonzo, by ad agency: Grape. This Film medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted about 4 years ago by Creative Director and Founder: Oleksii Masymenko of superfuture.
Advertising Agency: Grape Ukraine, Kyiv, Ukraine
Creative Director: Aleksey Maksymenko
Copywriter: Natasha Tsvietkova
Junior Copywriter: Anastasia Shago
Account Director: Kozlova Kristina
Account: Natasha Sportesnaya
Strategic Director: Elena Holovatyuk
Strategist: Valery Troschilo
Designer: Olga Perepadya
Designer: Roman Zbarasky
Motion Designer: Alexander Sheiko
Director: Valentin Minchuk
Dop: Sergey Smychok
Producer: Serafima Kutsenko