Create awareness and talkability for Axe’s new limited edition variant – Googly (opportunistically linked to 2011 ICC Cricket World Cup), while being true to the brand tonality.
This professional campaign titled 'Googly' was published in United Arab Emirates in February, 2011. It was created for the brand: Axe, by ad agency: Lowe. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Komal Sohal, Marwan Saab
Art Director / Copywriter: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Sr Account Managers: Anita Adaman, Prashob Ravi
Photographer: Mansoor Bhatti / Getty Images, Corbis images, Grapheast, Photolibrary